What is the Carlo Rossi Posse?

Carlo Rossi was a simple, practical man with a down to earth demeanor and sharp sense of humor. He liked to talk about his wine, but always would have rather been drinking it with friends. Since the beginning, Carlo Rossi and his fans have remained true to the wines heritage and no-nonsense, straightforward style. Surviving decades of fads, trends and dance crazes, Carlo Rossi and his posse kept their jug nearby and rose above it all.

It's been 30 years since Carlo began making his wine. Now, we're searching for a regular guy or gal who embodies Carlo Rossi's spirit through his/her own signature style and genuine characteristics, and who truly is the leader of their pack. It's time to honor someone like Carlo, who kept it real, good and honest.