The Legend

For almost fifty years, people have picked up our unique four-liter jugs, filled with their favorite wine. They've hooked their finger through the ring. They've poured and sipped glass after glass of great tasting wines.

They come back again and again because they cherish the unpretentious, fruit forward style that has been in every bottle since the beginning. Carlo Rossi was a real man, who believed that good wine doesn’t have to cost a lot, but it should taste like it does, which is why he made good, honest, wine meant to be enjoyed.

Very few people, however, know the story behind the jug, let alone the man himself.